If you're not yet acquainted with Product Hunt, it's an influential platform where showcasing your product can garner user support and upvotes. Achieving 'Product of the Day' status here can dramatically increase visibility, engagement, and revenue for your product. By leveraging the community's enthusiasm, your product can quickly gain traction and experience substantial growth, helping you reach a wider audience and maximise its potential.  

First-Hand Experience: When we achieved Product of the Day status on our third launch, traffic to our page skyrocketed by 800%.  

To Simplify Things, We Will Divide the Discussion into 3 Key Segments. 

  1. Pre-Launch Preparation

2. Launch Day Execution

3. Post-Launch Activities

Pre-Launch Preparation

1. Prepare, Prepare, Prepare

 - Study previous successful launches in your product category, analysing their tactics and engagement strategies 

 - Creating a "Coming Soon" Page can help build anticipation and gather early supporters. Use compelling images and a clear call to action 

2. Build a Solid Foundation:

 - Make sure your product is fully functional and solves a core problem. Thoroughly test all features, automation, emails, and forms to ensure they work as intended

3. Select an Optimal Launch Date & Time:

    - Weekdays like Tuesday, Wednesday, or Thursday are recommended for higher traffic and engagement. Avoid major tech event days.

    - Launch at a time that can catch both European and American audiences, ideally around 09:01 Central European Time

4. Craft a Compelling Story and Marketing Assets:

    - Share a personal story about your product to connect with users and build trust. Highlight the problem your product solves.

    - A short, engaging video explaining your product’s benefits can be highly effective

5. Leverage LinkedIn, Reddit, and Twitter as Your Best Allies:  

- Utilise these social media platforms to promote your product and encourage your network to click the notify button on Product Hunt. 

- Additionally, consider reaching out through direct messages to connect with multiple individuals and build meaningful relationships.  

Launch Day Execution

1. Engage Your Network:

    - Mobilise your team, friends, and any early adopters to support, comment, and upvote your product. Personalised outreach to different tiers of contacts can be highly effective.

    - If you have an email subscriber base, send out pre-launch and launch day emails to garner support 

2. Leverage Social Media:

    - Use your social media platforms to build excitement before and on the launch day. Regularly update on your launch progress and engage with comments.

    - Participate in Product Hunt-related groups on platforms like Facebook, LinkedIn, Reddit, and other forums to spread the word and gain more traction.

Post-Launch Activities

1. Keep Engaging:

    - Stay active in the discussion on your Product Hunt page throughout the launch day. Answer questions and thank supporters.

    - Continue to post updates and share milestones achieved during the day from various social media accounts.

2. Say Thank You:

    - Send thank-you notes to your supporters and community members who helped during the launch. Post on social media and in your newsletter to acknowledge their support

Tips for Continued Success

1. Build Relationships:

    - Connect with other founders and active Product Hunt members to learn from their experiences and build a support system for future launches.

2. Be Consistent and Persistent:

    -  Engage with the community regularly even when you are not launching. Comment on other products, upvote, and build your presence.

3. Learn and Optimise:

    - After your launch, review what worked and what didn’t. Use this information to optimise future launches and continue improving your product.

Enjoyed the Content?  

If you appreciated the information provided, be sure to use these strategies during your launch. However, keep in mind that these tips alone might not guarantee a successful launch on Product Hunt. You’ll need additional insights, tips, and tricks for a comprehensive approach.

Are you interested in learning more? We’ve put together a complete guide on the subject [https://founderforge.club/producthunt-launch-kit]. Don’t forget to check it out!